Privacy Policy

1. Introduction

Farenden ("we", "us", or "our") is committed to protecting the privacy of individuals who visit our website or use our products and services (the "Services"). This Privacy Policy sets out how we collect, use, disclose, and safeguard your information. By accessing or using our Services, you acknowledge that you have read and understood this Policy.

2. Information We Collect

We may collect the following categories of information:

• Information you provide directly — such as your name, email address, phone number, and any other details submitted through contact forms, trial sign-ups, or account registration.
• Usage data — such as pages visited, time spent on the site, referring URLs, browser type, device information, and approximate location, typically collected automatically through cookies and similar technologies.
• Communications — records of correspondence if you contact us for support or enquiries.
• Technical data — IP address, log files, and diagnostic information related to your use of our Services.

We do not knowingly collect sensitive personal data unless it is voluntarily provided and relevant to the purpose of your interaction with us.

3. How We Use Your Information

We may use the information we collect for purposes including:

• Providing, operating, and maintaining our Services;
• Responding to enquiries, support requests, and trial sign-ups;
• Improving our website, features, and user experience;
• Sending administrative communications, such as updates or policy changes;
• Monitoring usage patterns and analysing performance;
• Complying with applicable legal and regulatory obligations;
• Protecting the security and integrity of our Services.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our Services, provided such interests are not overridden by your rights and freedoms.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance functionality, remember preferences, and analyse traffic. You can control or disable cookies through your browser settings; however, doing so may affect certain features of the Services. We do not currently display a detailed cookie-by-cookie breakdown on this page — such details should be added if and when specific tracking tools are implemented.

6. How We Share Information

We do not sell personal information. We may share information in the following limited circumstances:

• With service providers who perform functions on our behalf, such as hosting, analytics, or customer support, under appropriate confidentiality obligations;
• To comply with applicable laws, regulations, legal processes, or governmental requests;
• To protect the rights, property, or safety of Farenden, our users, or others;
• In connection with a merger, acquisition, or sale of assets, subject to continued protection of your information.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. When information is no longer required, we take reasonable steps to securely delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If information is transferred to, stored, or processed in a country outside your own, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information;
• Object to or restrict certain processing activities;
• Request a copy of your information in a portable format;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

Our Services are not directed at individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised Policy on this page with an updated "Last updated" date. Continued use of our Services after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please get in touch via our Contact page.

This Privacy Policy is a general template provided for informational purposes and does not constitute legal advice. Farenden recommends obtaining professional legal review to ensure this Policy is accurate, complete, and compliant with the laws applicable to your specific operations and jurisdiction.